Investors of the "5510 Big Movie Plan"
announced their ambition on Tuesday as they launched the Hong
Kong-mainland project in Beijing. The second "5" in the
project's title stands for 500 million yuan (US$73.18 million) as
financial support for the project, according to Hong Kong film producer
Jimmy Heung, whose company - Win's Entertainment - is one of the five
investors. Four Beijing-based companies are cooperating with Heung in the 5510 Big Movie Plan. The 5510 Big Movie Plan is not the first joint effort of Hong Kong and
mainland filmmakers. In February, Hong Kong director Peter Chan and
mainland filmmaker Huang Jianxin launched a company named "Cinema Popular", through which Chan hopes to help cultivate more elites for the Chinese-language cinema.

Li Bingbing & Huang Xiaoming