RedBull Chinese Version? / Review

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Rising Cinematographer and Graphic Designer based in Hong Kong and the Netherlands. If you want more info about me look at chungdha.com or google "chungdha" I bet I am always on top.

Email: contact@chungdha.com
msn: chung_dha_lam@hotmail.com

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RedBull Chinese Version? / Review
2009-02-21 3:18PM / 標準BLOG / 會員可以看
1個評論
红牛 Red Bull Vitamin Functional Drink. This is one heck of a difference between the European and the Asian version of Red Bull. A very downgraded design making it actually uglier then normal, or it is to prevent that Chinese would make a knock off version and that why they made a different one. However this is not a fake version because actual website of Red Bull it self is showing this can ( redbull.com.cn).
For sure this version is produced in China it self and you can actually nowadays see that most China produced still have the old pull lid instead of the normal tab. The can is from a pretty thick strong metal compared to most Europeans cans.

Not only is the can different and the graphic design but actually the drink inside it different too. You can still taste it is bit the same but it is actually less strong then the European taste which mostly makes your breath smell and people know what you drank. The Asian version actually is not carbonated and have a less strong taste. However it is more drinkable then the European version however it is not really a cheap in Asian standards but for me as an Europeans the prices here in Asia are just ridicules.

The graphic design is really bad but actually the gold kinda does have something when you look at it ,but the bad typography and over filling the can with all kinds of informations actually make it looks cheap. Compared to other packaging designs which I have seen this is one of the lesser ones. Actually nowadays the packaging design in China are not that bad, I never thought I would say it but they pretty much stepped up. But I am not sure if they are designed by Chinese designers or actually hired design agencies from Australia instead.

I thought the groves on the sides had a special message for the blind but it seem here the cans are bit randomly used, because I thought they said which are beverages and which are beers or which are carbonated and which is not. I think I need to look better in the superstore next time because I remember during the Golden Nut award that the side grooves had a certain meaning but not sure which is it at the moment.

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Etchy
留言於2009-02-22 4:23AM [举报]

i believe the mainland license for Red Bull comes from the original thai version of Red Bull called 'Krating Daeng' -
http://en.wikipedia.org/wiki/Krating_Daeng

whereas in HK and elsewhere in Asia, you usually find the 'Euro' version from Austria.

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Picture from 天橋skybridges in Shenzhen

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Chung Dha Lam

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Chung Dha is a designer based in Hong Kong / the Netherlands...
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Chung Dha is a designer based in Hong Kong / the Netherlands. He studied Packaging Design/ Graphic Design and joined different contest to explore his designing abilities, also he do freelance designs for companies and started his own design company Chung Dha.

2001 - I got my Mavo-D diploma at Aquamarijn Reviusplein.

2002 - I joined Gp500store.co.uk with the nickname LaZy_tJaI. Where I soon learned allot of photo editing skills with Paint Shop Pro and from a friend called GAP. I soon became a well known texture skinner in the community.

Later changed from Paint Shop Pro to Adobe Photoshop to improve my skills in photo editing. Later learned skills to convert models from SEM and Mautorex. And learned 3d studio Max from online tutorials. And made different models and most famed for making helmet models.

This year I went to pre-police academy to train my self so I could join the Police force. But in my free time I became more attracted to the designing things for games. I finished that year and got a diploma but did not applied at the police force.

2003 - I worked as a freelance designer for http://www.brandmerk.com/ where I got the first taste of graphic design in a real company. The first logo I sold was also the logo for this company. This year I also went to study at Grafisch Lyceum Rotterdam and was aiming for Animations and Games, but due to too much lessons which I did not needed I left.

2004 - I went to Delft to study Industrial Design at Mon3aan, where I learned problem solving, product design and materials. Studied 2 years before I heard the diploma was for mechanical engineering instead of Industrial Design.

2006 - I found out Grafisch Lyceum Rotterdam got a new study direction for Packaging Design and went to study there. This year they improved with much better lesson programs.

2007 - In the summer I joined Design Contest.net and soon became one of the Design Team Members. At Design Contest I could compete with the contests to test my own designing abilities and learn to improve my skills in designing. Also soon won in a contest to design a t-shirt for NFME F-Body Event in Memphis 2008. I also started this blog at the same time when I joined the Design Contest.

2008 - Started well and I won a logo contest directly and it was also my first time I won in a logo contest. The logo is for CircleOfArtists.com and also for Kings Poker.
Also I've been approached by Good Web Practise to design a new logo for their website.

After publishing a post of a bottle prototype I've made with using sliceform technique, I've been contacted by Computer Arts to make a tutorial about it for the special Packaging Design edition.

In the spring I had contact with a friend of mine Arkady from the GP500store days , who actually does game textures for a game called MotoGP08 and ask me if I wanted to join his team. I first gone into a test and actually passed it and also did it well with the needed time. Then I got the job to do the low helmet resolutions textures of the game for the Wii and Playstation 2. I textures allot of the riders from fairly unknown one to the top rider like Rossi, Stoner, Pedrosa and more.

Begin summer started my own design company Chung Dha and officially registered it as a company. Had a summer internship at Jackson Chang in Den Hague.

End of the summer I became a moderator at Design Contest.

In the winter joined a major packaging design contest held by one of Europes biggest packaging company SCA packaging. Only 90 entrees were submitted from all across the world, and in februari of 2009 a shortlist of 5 designers will be choosen to get 2 more weeks to improve his design in a workshop within the design centre of SCA packaging.

2009 - Embarked on a new journey on the opposite side of the world and moved to Hong Kong to have a better environment for my health and also to be able to design for Asian companies.

Came to Hong Kong and met up with allot of artist and designers. In May went to Speak Up and met Alan Leung and became friends and later worked on a toy together. However during the brainstorm and sketch sessions I accidentally made Dai Fu Lou. Now started a brand named Dai Fu Lou and start building up this brand with different products.
And who knows what the future beholds, but I am sure I will be very busy doing allot of designs.
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職業: 電影攝像師 , 美術設計師 , 配音員
年齡: 41
性別: 男
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