Snapping Back to a Childhood Memory..

I happen to find myself in the green room halls of the ROXY on a Wednesday. What stood to be an ordinary night transformed into a stroll down memory lane with SNAP caps and the Snapple lady. I perused the tables of the green room and expected to see the riddled battlefield of empty cocktail glasses, but instead I saw the vibrant glow of Snapple Antioxidant Waters resting in the hands of musicians.

I happened to pick a bottle up and with one sip, the images of childhood rush back to me. I remember long summer days of riding your bike, coming home to quench your thirst with the cold rush of lemon iced tea. Numerous nights I spent catching the Snapple Lady answering letters with her thick NY accent on the TV. I recall the flavors of peach iced tea or the strawberry kiwi unleashed onto my taste buds with every strangely satisfying POP of the Snapple cap. The Snapple brand defined the era; it was a generation of absolute flavor.

In a changing age where the market is diluted with so many brands promising their fix of life reviving caffeine, fitness promises, and the over-exposed superstar endorsement, it is good to see the classics remain true to their name. Snapple’s new Antioxidant Water does not disappoint with their traditional credo of flavor; the beverage is evolved to cater to healthier living in offering its fill of electrolytes, vitamins, and energy. In the hands of a today’s musician, it redefines the changing generation of originality and great taste. Its symbol is the embodiment of the artist lifestyle.

Snapple is bringing back the “flavor” to the people; now, if only they bring back the SNAP caps again to excite the inner noisemaker in us all.

Definitely, my pick of the week.

Cheers!!

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