Saddle marketing / Trend

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Rising Cinematographer and Graphic Designer based in Hong Kong and the Netherlands. If you want more info about me look at chungdha.com or google "chungdha" I bet I am always on top.

Email: contact@chungdha.com
msn: chung_dha_lam@hotmail.com

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Saddle marketing / Trend
2009-01-30 1:36AM / 標準BLOG / 會員可以看

This is not that new but at the moment there allot of companies using this method to promote their company. However this is actually only possible for countries where there is a cycling culture like the Netherlands. I actually like this marketing because they actually give something usefull, then just spreading a flyers which end up in the trash or on the ground after a few feet's when it is received. These saddle protectors they put over your saddle , are great because they are useful because they keep your saddle dry during stormy and snowy weathers.

This is actually a small collection I had photographed one night in Rotterdam, but there are actually more versions but did not really had time to photograph them all and everywhere, I am sure in other cities they got different ones. Some of the saddles actually have two layers of different companies. Some of them are really funny and also make you really want to have one while others are not even that pretty to have. If you want to see them each up close view it here and you could also join and submit your own photograph of saddle promotions that you have came across.

But this marketing is very interesting because they give away usefull things, which you would not throw away that fast because you can use it. It's now still winter and I got an idea why not give away free icescrapers for cars the cost of each of them are not that expensive plus you be able to print a kind of advertisement on them. And I see when it is winter often people need to buy a new one, if they lost it during the other seasons or the one they got broke.

Also it is less trash because the companies are giving thing people can use and not see it as trash very fast. I think there are going to be more interesting marketing giving free product that cost very little but is very useful during certain periods of the year.

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Chung Dha Lam

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Chung Dha is a designer based in Hong Kong / the Netherlands...
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Chung Dha is a designer based in Hong Kong / the Netherlands. He studied Packaging Design/ Graphic Design and joined different contest to explore his designing abilities, also he do freelance designs for companies and started his own design company Chung Dha.

2001 - I got my Mavo-D diploma at Aquamarijn Reviusplein.

2002 - I joined Gp500store.co.uk with the nickname LaZy_tJaI. Where I soon learned allot of photo editing skills with Paint Shop Pro and from a friend called GAP. I soon became a well known texture skinner in the community.

Later changed from Paint Shop Pro to Adobe Photoshop to improve my skills in photo editing. Later learned skills to convert models from SEM and Mautorex. And learned 3d studio Max from online tutorials. And made different models and most famed for making helmet models.

This year I went to pre-police academy to train my self so I could join the Police force. But in my free time I became more attracted to the designing things for games. I finished that year and got a diploma but did not applied at the police force.

2003 - I worked as a freelance designer for http://www.brandmerk.com/ where I got the first taste of graphic design in a real company. The first logo I sold was also the logo for this company. This year I also went to study at Grafisch Lyceum Rotterdam and was aiming for Animations and Games, but due to too much lessons which I did not needed I left.

2004 - I went to Delft to study Industrial Design at Mon3aan, where I learned problem solving, product design and materials. Studied 2 years before I heard the diploma was for mechanical engineering instead of Industrial Design.

2006 - I found out Grafisch Lyceum Rotterdam got a new study direction for Packaging Design and went to study there. This year they improved with much better lesson programs.

2007 - In the summer I joined Design Contest.net and soon became one of the Design Team Members. At Design Contest I could compete with the contests to test my own designing abilities and learn to improve my skills in designing. Also soon won in a contest to design a t-shirt for NFME F-Body Event in Memphis 2008. I also started this blog at the same time when I joined the Design Contest.

2008 - Started well and I won a logo contest directly and it was also my first time I won in a logo contest. The logo is for CircleOfArtists.com and also for Kings Poker.
Also I've been approached by Good Web Practise to design a new logo for their website.

After publishing a post of a bottle prototype I've made with using sliceform technique, I've been contacted by Computer Arts to make a tutorial about it for the special Packaging Design edition.

In the spring I had contact with a friend of mine Arkady from the GP500store days , who actually does game textures for a game called MotoGP08 and ask me if I wanted to join his team. I first gone into a test and actually passed it and also did it well with the needed time. Then I got the job to do the low helmet resolutions textures of the game for the Wii and Playstation 2. I textures allot of the riders from fairly unknown one to the top rider like Rossi, Stoner, Pedrosa and more.

Begin summer started my own design company Chung Dha and officially registered it as a company. Had a summer internship at Jackson Chang in Den Hague.

End of the summer I became a moderator at Design Contest.

In the winter joined a major packaging design contest held by one of Europes biggest packaging company SCA packaging. Only 90 entrees were submitted from all across the world, and in februari of 2009 a shortlist of 5 designers will be choosen to get 2 more weeks to improve his design in a workshop within the design centre of SCA packaging.

2009 - Embarked on a new journey on the opposite side of the world and moved to Hong Kong to have a better environment for my health and also to be able to design for Asian companies.

Came to Hong Kong and met up with allot of artist and designers. In May went to Speak Up and met Alan Leung and became friends and later worked on a toy together. However during the brainstorm and sketch sessions I accidentally made Dai Fu Lou. Now started a brand named Dai Fu Lou and start building up this brand with different products.
And who knows what the future beholds, but I am sure I will be very busy doing allot of designs.
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職業: 電影攝像師 , 美術設計師 , 配音員
年齡: 41
性別: 男
查看: 244,032