Trend / Trend set by Apple with bad execution

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Rising Cinematographer and Graphic Designer based in Hong Kong and the Netherlands. If you want more info about me look at chungdha.com or google "chungdha" I bet I am always on top.

Email: contact@chungdha.com
msn: chung_dha_lam@hotmail.com

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Trend / Trend set by Apple with bad execution
2008-09-04 2:52AM / 標準BLOG / 會員可以看

I have found Apple had done few amazing design but not quite executed them in the correct way. By high pricing or just missing some very vital parts or wrong view of the design.
MacBook Air
Look at the MacBook Air which was a very short hype until people saw you could buy a normal MacBook for the same price with more features. And thin wasn't something to aim for because it was still very big to carry, also the price wasn't really that well.

The idea they might had was to make the smallest but ran to making the thinnest instead. And thin compared to small are 2 very different things. What is now really happening in the laptop world, the laptops are really getting smaller with the Netbooks or mini laptops. This trend was all set by the Asus EEE and made it every company follow it. And there are at the moment not really allot companies now trying to do the same as the MacBook Air.

What I would really want to see if Apple would go with the Asus EEE trend and have a 2nd generation of MacBook Air to be small and low cost like Asus EEE.
Time Capsule
This device a wireless network or wireless external hard disk is a great idea which really fit in well with the MacBook Air design however one flaw I see in this design. Not that because MacBook is already very expensive and you have to pay even more for an external hard drive. The flaw is that the MacBook Air was built to be mobile and that it is possible to travel easily around with it. The Time Capsule doesn't have a batteries and just more of a home server then to carry around.

What I would want to see in the future is that the Time capsule would shrink in size to be easily to carry around in your bag and would have a laptop battery built into it. That you have an external wifi harddisk which you can carry around to school, office or other places and sit behind a computer there and connect with the Time capsule inside your bag.

Future of laptops and external harddisk
Here are few very bold predictions about laptops and external hard disk. Laptops in the future will don't have to have a big hard disk, I see allot of companies now trying to make bigger harddrive and now specifically aiming for Solid State hard drives. However I think it doesn't really matter to have big hard drives, just have enough for the software that people need to use for the moment. For all the rest and personal files and data I would like them to design a external Solid Stade Hard drive with build in wifi like the Time Capsule, but it have to be in a reasonable size to carry around and have allot of battery life or special ways to recharge on a easy way (, a bit like the Airport Express).

These external wireless hard drive will be great for people to store big files to carry them around to use on various computers. Especially with those very small laptops which have a limited hard drive, this is a great solution so they don't have to plug all sort of things to those mini laptops to have more space for different data and files. If you would nowadays have a mini laptop and a normal external hard drive plugged it would he very unhandy to carry that mini laptop around with such a thing attached.

Another scenario is that you would never forget to unplug it and forget to take it with you because it is inside your bag and working wireless. Nowadays we had heard allot of stories of people forgetting their usb sticks, and also losing them because they are so small. This would not happen when you can easily work wireless and only have to take it out the bag to recharge or maybe to push the on an off switch.

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Chung Dha Lam

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Chung Dha is a designer based in Hong Kong / the Netherlands...
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Chung Dha is a designer based in Hong Kong / the Netherlands. He studied Packaging Design/ Graphic Design and joined different contest to explore his designing abilities, also he do freelance designs for companies and started his own design company Chung Dha.

2001 - I got my Mavo-D diploma at Aquamarijn Reviusplein.

2002 - I joined Gp500store.co.uk with the nickname LaZy_tJaI. Where I soon learned allot of photo editing skills with Paint Shop Pro and from a friend called GAP. I soon became a well known texture skinner in the community.

Later changed from Paint Shop Pro to Adobe Photoshop to improve my skills in photo editing. Later learned skills to convert models from SEM and Mautorex. And learned 3d studio Max from online tutorials. And made different models and most famed for making helmet models.

This year I went to pre-police academy to train my self so I could join the Police force. But in my free time I became more attracted to the designing things for games. I finished that year and got a diploma but did not applied at the police force.

2003 - I worked as a freelance designer for http://www.brandmerk.com/ where I got the first taste of graphic design in a real company. The first logo I sold was also the logo for this company. This year I also went to study at Grafisch Lyceum Rotterdam and was aiming for Animations and Games, but due to too much lessons which I did not needed I left.

2004 - I went to Delft to study Industrial Design at Mon3aan, where I learned problem solving, product design and materials. Studied 2 years before I heard the diploma was for mechanical engineering instead of Industrial Design.

2006 - I found out Grafisch Lyceum Rotterdam got a new study direction for Packaging Design and went to study there. This year they improved with much better lesson programs.

2007 - In the summer I joined Design Contest.net and soon became one of the Design Team Members. At Design Contest I could compete with the contests to test my own designing abilities and learn to improve my skills in designing. Also soon won in a contest to design a t-shirt for NFME F-Body Event in Memphis 2008. I also started this blog at the same time when I joined the Design Contest.

2008 - Started well and I won a logo contest directly and it was also my first time I won in a logo contest. The logo is for CircleOfArtists.com and also for Kings Poker.
Also I've been approached by Good Web Practise to design a new logo for their website.

After publishing a post of a bottle prototype I've made with using sliceform technique, I've been contacted by Computer Arts to make a tutorial about it for the special Packaging Design edition.

In the spring I had contact with a friend of mine Arkady from the GP500store days , who actually does game textures for a game called MotoGP08 and ask me if I wanted to join his team. I first gone into a test and actually passed it and also did it well with the needed time. Then I got the job to do the low helmet resolutions textures of the game for the Wii and Playstation 2. I textures allot of the riders from fairly unknown one to the top rider like Rossi, Stoner, Pedrosa and more.

Begin summer started my own design company Chung Dha and officially registered it as a company. Had a summer internship at Jackson Chang in Den Hague.

End of the summer I became a moderator at Design Contest.

In the winter joined a major packaging design contest held by one of Europes biggest packaging company SCA packaging. Only 90 entrees were submitted from all across the world, and in februari of 2009 a shortlist of 5 designers will be choosen to get 2 more weeks to improve his design in a workshop within the design centre of SCA packaging.

2009 - Embarked on a new journey on the opposite side of the world and moved to Hong Kong to have a better environment for my health and also to be able to design for Asian companies.

Came to Hong Kong and met up with allot of artist and designers. In May went to Speak Up and met Alan Leung and became friends and later worked on a toy together. However during the brainstorm and sketch sessions I accidentally made Dai Fu Lou. Now started a brand named Dai Fu Lou and start building up this brand with different products.
And who knows what the future beholds, but I am sure I will be very busy doing allot of designs.
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職業: 電影攝像師 , 美術設計師 , 配音員
年齡: 41
性別: 男
查看: 248,823