鄭丹瑞 Lawrence Cheng Dan Shui x BE STUPID

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Be Stupid.

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鄭丹瑞 Lawrence Cheng Dan Shui x BE STUPID
2010-05-06 11:21AM / 標準BLOG / 會員可以看
2個評論

BE STUPID has really come alive in the past few months here in Hong Kong and it's all
thanks to everyone rocking their BE STUPID limited edition t-shirts and having fun with the
campaign.

A true Diesel supporter for years, Lawrence Cheng aka "AH DAN 阿旦" is one of the most recognized and beloved media personalities in Hong Kong. He's an actor, screenwriter, producer, mc, radio dj, tv executive, you name it, he's done it!

He loves the BE STUPID philosophy so much, he took a photo of himself wearing the shit and put it on his WEIBO (China's TWITTER)!

Thanks AH DAN 阿旦!

BLOG評論 (2)

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Wing Liu
留言於2010-05-07 1:21AM [举报]

eutopos cafe, tst?
Etchy
留言於2010-05-06 1:19PM [举报]

nice!

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Diesel

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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon....
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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon.

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear becoming a true alternative to the established luxury market. Continually attracting new fans from all around the world, the label's cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters.

Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. "Diesel Planet" has a population of 4,000 uniquely different people; this colorful, cosmopolitan crowd shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom, thus ensuring constant innovation.

There's a unique characteristic flowing through each Diesel product, from clothing to ad campaigns. This approach is made possible by extraordinary teamwork behind the scenes. The Diesel Creative Team, headed by its long-time Creative Director Wilbert Das, comprises not only those who design clothing, but also the talents behind graphic design, advertising, events & shows, interiors, store windows and websites. Together, they create the Diesel universe.
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