Diesel BE STUPID T-Shirt GIVEAWAY!

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Be Stupid.

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Diesel BE STUPID T-Shirt GIVEAWAY!
2010-01-21 7:40PM / 標準BLOG / 會員可以看
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Back in October '08, DIESEL brought you one of the craziest promos Hong Kong has ever seen: selling limited-edition DIRTY THIRTY denim at a STUPID reduced price. People went crazy, waiting in lines for hours, and some even sold them on e-bay for triple the price!

Fast forward to present day and we're fresh into 2010! Guess what? We're back with another one of a kind activity that not only is offering the people of Hong Kong some sweet clothes, but a call to action: BE STUPID!

Tomorrow, Friday, January 22nd, we're taking things one step further and actually giving away a very special BE STUPID T-shirt for free! These shirts will NOT be for sale.

The limited edition T-shirt is part of our latest campaign, BE STUPID. The message ‘Be Stupid’ here means that it’s o.k. to go against traditional wisdom in pursuing your passion. Taking the unconventional path is often thought of by some as being stupid. The words on the shirt are encouragement to those pursuing alternative careers, even if they are outside of the norm.

Local Hong Kong role models for the Be Stupid campaign include: Wing Shya, Simon Birch, Tony Chan, Phat Chan, DJ Miss Yellow, Brian Siswojo, Annie Lee, and Prodip Leung. All of them have become successful following their passions and pursuing the things they love!

The BE STUPID shirts will be passed out on a first come basis while supplies last, starting at 1pm on Friday, January 22nd.

To get your Be Stupid T-shirt, go to any of the locations below.

There are two locations on Hong Kong Island, and one in Kowloon:

The Gateway (go to the far entrance near China Hong Kong City)
Canton Road
Tsim Sha Tsui, Kowloon

Diesel Causeway Bay Store (STORE FRONT)
G/F, 6 Kingston Street
Causeway Bay, Hong Kong

Diesel Flagship Store (STORE FRONT)
Pacific House, G/F, 20 Queens Road Central
Central, Hong Kong

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Etchy
留言於2010-01-21 9:04PM [举报]

i'm going to show up on my way to lunch!

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Diesel

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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon....
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FOR SUCCESSFUL LIVING -- From a pioneering jeans & casual brand to a global lifestyle icon.

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear becoming a true alternative to the established luxury market. Continually attracting new fans from all around the world, the label's cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters.

Despite Diesel's extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. "Diesel Planet" has a population of 4,000 uniquely different people; this colorful, cosmopolitan crowd shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom, thus ensuring constant innovation.

There's a unique characteristic flowing through each Diesel product, from clothing to ad campaigns. This approach is made possible by extraordinary teamwork behind the scenes. The Diesel Creative Team, headed by its long-time Creative Director Wilbert Das, comprises not only those who design clothing, but also the talents behind graphic design, advertising, events & shows, interiors, store windows and websites. Together, they create the Diesel universe.
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