Very excited!! A project I have worked on for the past 9 months finally had it's public unveiling tonight (July 6) at a press conference event held at the Shangri-La Hotel in Shanghai.
The Jet Li and adidas collaboration will be a 360 degree partnership with a Jet Li Master Signature line of sportswear (launching Spring/Summer 2009), a WuJi training program to be included initially in 20 gyms across China, and a community giving/relationship component.
Those of you wondering, the newly created Jet Li + adidas logo is inspired from the traditional Chinese word 無 which literally means "emptiness" or "nothing" but on a philosophical meaning is a representation for the UNIVERSE. You can also spot the "JL" in the logo which stands for Jet Li. Also you can spot the three strips insignia of adidas. As well as the BaGua 八卦 symbols of Qian “乾” and Kun “坤” which stand for heaven and Earth. So together it means everything from heaven and Earth as ONE.
Press reports and pictures are here:
http://ent.sina.com.cn/s/m/2008-07-07/01142090356.shtml
http://enjoy.eastday.com/e/20080707/u1a3697893.html
http://star.ent.mop.com/yinghua/news/20080707/60093.shtml
http://ent.xinmin.cn/star/2008/07/07/1224291.html
Can't wait for the new line of sportswear from these two icons!
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