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• A New Market

  2008-04-18 4:16PM / 新聞 / 會員可以看
  

  Fact is that the original idea to create Red Bull emerged in 1984. And that all those things that go without saying for us today were developed with much attention for detail over three long-years. This period saw the birth of the product positioning “Red Bull vitalizes body and mind” and the unique slogan “Red Bull gives you wiiings!”
  
  Fact is that, until 1987, nobody thought that a functional drink previously unknown in the western world, packaged in a can and sold at a premium price, would ever stand a chance.  
  
  

  Red Bull's Good Buzz

  NEWSWEEK (USA) - 14 MAY 2001

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  The Powerful Sales Strategy Behind Red Bull

  SELLING POWER (USA) - SEPTEMBER 2004

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  The Soda With Buzz

  FORBES/USA SPECIAL ISSUE - 28 MARCH 2005

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