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  • please clean me

    2008-06-26 7:03PM / 標準BLOG / 會員可以看

    This is one of the better direct marketing ideas we’ve seen in a while. Created by the ad agency Lowe Worldwide, this mailer focuses on the power of customer interaction by incorporating the entire campaign into a clever little package.

    A sample of Breeze Excel Detergent is contained within a box, which is then wrapped in a white t-shirt. Evidently, the t-shirt gets dirty through snail mail and arrives at the consumers’ doorstep ready to be product tested. Simple, smart, and effective!

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