LOU DORFSMAN RIP.

This post comes about a month late, but Lou Dorfsman passed away on 10/22/08. Louis "Lou" Dorfsman was a Lower East Side native. He was a graphic designer who oversaw almost every aspect of the advertising and corporate identity for the Columbia Broadcasting System (CBS) in his forty years with the network. “He was the kingpin of the New York School of Design, a pluperfect, fearless, uncompromising perfectionist, and a father of corporate image in the world,” said George Lois, one of the leaders of advertising’s “creative revolution,” who also worked at CBS in the early ’50s and who regarded Mr. Dorfsman as a mentor.
Hell, if your logo gets name dropped in rhyme by Jay-Z 50 years later, you know you did something right.
"Recruited lieutenants with ludicrous,
dreams of gettin cream let's do this, against T-D-S.
So I keep one eye open like, C-B-S, ya see me stressed right?
Can I live?"
Lou Dorfsman氏は2008年10月22日に亡くなったので、これは1ヶ月くらい遅れての投稿です。Louis "Lou"Dorfsmanさんはロウアーイーストサイドの出身です。彼はグラフィックデザイナーで、40年間Columbia Boradcasting System (CBS）に務めていた間、すべての宣伝と企業イメージの面を取り仕切っていた方でした。「彼はNew York School of Designのキングで、非常に優れていて、大胆な妥協知らずの完璧主義者で世界中の企業イメージの父でした。」と”クリエーティブな改革”広告の先駆者のひとり、George Lois氏が語りました。Lois氏は1950年代初期にCBSに働き、Dorfsman氏を師としていました。
自分の作ったロゴが50年後、Jay-Zのライムに出てきたら、正解だったに違いない。
"Recruited lieutenants with ludicrous,
dreams of gettin cream let's do this, against T-D-S.
So I keep one eye open like, C-B-S, ya see me stressed right?
Can I live?"
RIP to Mr. Lou Dorfsman.