Apple Cranberry

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2007-10-18 10:00PM / 標準BLOG / fashion / 會員可以看
21個評論

I think I'm reasonably adept at deciphering Engrish. That'd be English mixed with some bad pronunciation by a Chinese person. Or some persons know it as Chinglish. That's appropriate as well.

I'm talking with my sis and we're discussing the presence of loud music or bad lighting in some retail fashion stores you find in malls. We're lamenting how unsettling that music is for us and how it drives us out of the store instead of inducing us to shop and make purchases.

I believe the store's management (upper management) must think, psychologically, the loud and fast-paced music produces shopping that elicits the best results (for the store), e.g. people just grab whatever their pounding head can make sense of and gets out of the store asap. Has anyone come across such a study? I'm certain it exists, ergo, the stores have adapted this practice.

Anyway, the noise is annoying as heck.

And then sis mentioned a store called Hollister __ and how the lighting in there is not conducive to easy shopping. She then brought up a name that sounded like "Apple Cranberry." I let her talk while I thought about the store to which she could be referring because I didn't immediately know.

I then mentioned Abercrombie & Fitch had terrible, almost non-existent lighting in their stores. All you get is one flourescent light shining over the stack of clothes and the rest of the time you're wandering around in the dark. Do you agree?

About then I realized she was meaning Abercrombie. Because we all know there's no store named Apple Cranberry. Chinglish.

BLOG評論 (21)

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smchan
留言於2007-10-28 9:20AM [举报]

Too funny, Peachey! Instead of Montgomery Ward, my mom and aunt called it Monkey Ward. =/

Just catching up on your latest entries... It has been awhile since I last visited!
cassfung
留言於2007-10-21 3:10AM [举报]

This wasn't Engrish, but there was one time at Denny's where the waitress had asked whether I wanted soup or salad and for some reason, I heard "super salad". As I'm not a big fan of salad, I said I didn't want it. Haha.
RenRen
留言於2007-10-20 11:29AM [举报]

I don't know what you're talking about with Abercrombie. I think it's pretty well lit, but I really hate the fact that everything is so close together. Hollister annoys the hell out of me because the people they hire to work there are retarded. I swear, they are like the dumbest people on earth.
sandralee
留言於2007-10-19 2:50PM [举报]

Haha! I can't really multi task so whenever I walk into the store, I am too focus on the clothes and ignore the lighting + music haha! At least the music is in some fashion store! I heard clubbing music in most of the sports eq shops in HK haha!

You should look at SE's phone with cyber shot feature. My old phone was SE k800i and pictures from it were way better than normal cell camera.
Jaine
留言於2007-10-19 2:04PM [举报]

haha
thats funny
its like accents, some people adopt the accent of a new country quickly, others never do. Of course age is a factor.

At boarding school we would have girls with accents whether English, Australian, Pacific Island, etc.. (girls the same age) some would lose them within the year others never would
stephjzchu
留言於2007-10-19 1:51PM [举报]

i like fast-paced music at stores. i grab everything, and when the music stops, i drop everything on the floor. then it starts again, and i repeat the same process - it's like workout, minus the picking up (ie. squats).
elavndrc
留言於2007-10-19 11:46AM [举报]

I agree - a & f's music is ridiculously annoying - you can practically hear it across the mall. >_<
lc
留言於2007-10-19 9:02AM [举报]

hahhhaa thats hilarious!! so typical :P

yeah I agree, the lighting in those stores is horrible...I don't like shoppin there
butter
留言於2007-10-19 6:05AM [举报]

Haha Apple Cranberry :) I can't stand that store. Music doesn't really bother me at stores as I always have the iPod on but I can't deal when they're dark. I do recall reading an article awhile back that said that stores play upbeat music to stimulate impulse buys. Why does your sis speak the Engrish? Did she live in Asia? Hubby's bro is 4 yrs. older than him and their English skill levels are quite different because he came here at an older age. Of course he also doesn't like to speak Engrish if he doesn't have to.
janechu
留言於2007-10-19 5:28AM [举报]

hehee... ;) my mom doesn't like saying the name of that store... she calls it the Fitch store... hahaha...

yea, I can't stand stores with loud and annoying music... I usually leave much quicker... *shrugs*
dragontattoo
留言於2007-10-19 3:43AM [举报]

lol..Aww Apple Cranberry....

I don't understand why certain stores have to have music at full blast, it puts me off rather than attract me!
shorty
留言於2007-10-19 3:09AM [举报]

Isn't Chinglish when they mix Chinese and English words together? Sorry, not trying to diss you or anything.

But that Apple Cranberry thing was funny.

I know there was a study that showed that slower music made customers walk slower in their stores, that's why some supermarkets play slow music (although, some just play anything), and faster music made customers shop faster. When SUPRÉ opened up their first store in Wellington, they blasted their music at full volume, and I only ever went in there twice and bought nothing cos I was out of there in a flash. But they've quietened the music now so I shop there lots - they have eco bags which they change colour/design to every now and then, and I collect those.
lu2x4ah
留言於2007-10-19 1:47AM [举报]

haha. well i think hollister and abercrombie are trying to play to a specific audience/market. i agree it's a bit dark in there, but i like the ambiance and atmosphere, and happen to be pretty fond of the type of electronica they like to play in there. i can see how it might be annoying for other ppl tho, but in terms of attracting die hard fans of the brands (no not me but i like shopping there once in awhile), there are pretty successful. i guess it also makes them stand out more than many other stores that look just like any other store. and makes A&F and Hollister very recognizable. when u shop there, u know u are shopping there. and when people mention those stores, everyone knows what the heck they're talking about. i think a lot of times good marketing can be annoying for some, but memorable and very attractive to target audiences.

apple cranberry sounds like a fun store! maybe your sis should open up an AC! =)
nobleterry
留言於2007-10-19 12:29AM [举报]

That's classic! I remember a family friend telling me that her son when he was really young kept asking for "Cha Siu Bow"...she thought he was hungry until she realized that he was wanting to watch Charlie Brown!
Wendy Cheng
留言於2007-10-19 12:09AM [举报]

Were you and your sister always raised in the same place or did she spend more time in Asia (sorry, I forget). My dad's is like chingrish mixed with some weird delusional thing, like if I ask if for cranberry sauce he'll bring back raspberry jam and somehow think that's OK. !
sirendipity
留言於2007-10-18 11:47PM [举报]

LOL, never heard the term "Chinglish" before. Yeah, I agree that stores like Hollister are dark, but I guess people don't complain because it's supposed to be "cool" and is a "signature" atmosphere?!
Haha.... apple cranberry.... abercrombie. =)
pongza
留言於2007-10-18 11:41PM [举报]

Oh yum...sounds more like a drink lol. haha

Ya some stores don't know what descent music to put on. But then not everyone can give their customers what they want. Some people like it, others don't.

Psychologically, the music does play into the store, the more the music sounds hip and up with the trend the more young people will be more likely to be shopping there.
elisabeth
留言於2007-10-18 11:38PM [举报]

LOL - love it. My sis and I sometimes say the words wrong purposely and then it ends up sounding like a chinese word - funny moments.
iggypuffygirl
留言於2007-10-18 10:56PM [举报]

Hmm... I think both Hollister and Abercrombie are owned by the same company... and ya, it's pretty annoying walking into a dark store only to bump into tables because you can't see!
Dreamy
留言於2007-10-18 10:52PM [举报]

hahahaa.......... Apple cranberry.. haha so funny....
I like hollister